Painting contractors are some of the busiest people on earth. You can’t start a business as a Painting contractor and expect to go days without getting phone calls, texts, or emails from potential clients. It takes an extremely focused and driven individual to be successful in this line of work.
What Does It Take to Be Successful?
I know exactly what it takes to be successful because I had to learn how to market myself in order to get business. I started my own painting company right after college and was looking at getting business from the get-go. I had no clue how to run a painting company but knew that if I wanted to be successful, I needed some marketing tactics in place. As you can guess, while I did get some new clients through cold calling or referrals, it wasn’t enough. I had to figure out how I was going to get repeat business.
After many failures and trial and error, I became pretty good at getting repeat business. Now, I’m able to focus my time on building relationships with people, and getting referrals is a huge part of that.
Individuals that run painting companies or even just paint for a living can learn a lot from me and my experiences. However, they probably don’t have the time to extensively read blog posts like this one. Therefore, I’ve decided to summarize what I’ve learned in the form of a list. The following list contains 6 traits that successful painting contractors have in common. You can use this list(and this post) to help you better market yourself, build relationships, get referrals, and get more repeat business.
1. Willingness To Work For Free
Successful painters are willing to perform the “grunt work” that others won’t do at no cost to the client. If you’re looking for a top-notch painter in your area, look for someone with a good reputation and an extremely high standard of quality in his or her work. If you’re lucky, you’ll find that person willing to do the work for free!
Bonus Tip: Be sure to build a solid relationship with your referral source. Ask this person for referrals on an ongoing basis. This will ensure that you continue to keep this person happy and build trust.
2. Willingness To Listen
Successful painters are able to listen to their customer’s needs and wants in order to create a better experience for them. They will take professional notes during the job, ask questions based on what they’ve seen, and make sure they are generally aware of what is going on throughout the process of painting your home. Painters that are good at listening will build client relationships that will result in referrals.
Bonus Tip: As you’re doing the job, take pictures of the work you’ve done. This will help create an accurate portfolio of your work. Photographing your work can also help you showcase your skills to new clients. Be sure to take pictures of each step in the painting process.
3. Willingness To Ask For Help
Successful painters are willing to ask for help when they need it. They acknowledge that no one knows everything and they are willing to learn from others. They are willing to ask their customers questions throughout the job. This will help them develop better relationships with their clients since most people are willing to help out new painters.
Bonus Tip: Pay attention to what you’re doing wrong during the process of painting your home. This will really help you open your mind up to what other people are doing right. This is a great way to make yourself marketable as every homeowner has, at some point, taken on a paint job that they later regretted. By paying attention, you can be more successful by setting an example for others.
4. Willingness To Go The Extra Mile
Successful painters are willing to go the extra mile for their clients. They will always be willing to help out even after a painting job is completed. They will use their own resources to obtain certain items that they need for a job. This may include things like brushes, rags, tape, paper, etc…
Bonus Tip: When getting new referrals from your customers or from referrals from your source of referrals, be sure to ask them what they would have done differently if they did it over again. Ask them what other painters should have been included in the project. What could you have done better?
5. Constant Improvement
Successful painters are not satisfied with being good at painting or being able to do a good paint job. They want to continually improve themselves and their work. They do this by always looking for ways to improve the quality of their work and the process of painting.
Bonus Tip: Ask your customers what they liked most about their paint job. Listening to what you like best, will help you make changes in your next paint job.
6. Willingness To Be Positive
Successful painters are willing to give positive feedback on their work and always take the time to compliment a job that is well done by a customer. This is a way that a painter can build a reputation that will result in more repeat business from some clients. The more you have complimented on a job, the more likely some future clients may be willing to give you referrals for new projects.