Billy what have you done.

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goat, billy goat, goatee @ Pixabay

It’s so easy to get wrapped up in the intricacies of social media marketing.

There are so many platforms and strategies, it becomes difficult to know what is best for your audience.

It can be a challenge to establish an online presence that will engage your customers and generate business for you.

This blog post goes over eight steps that will help you learn how to do just that!

We’ll discuss the importance of knowing your audience, how to increase engagement with each platform, tips on how often you should post content (and when), and more!

Target Audience: small business owners, entrepreneurs, social media marketers Identify your audience so you can figure out what platforms they use.

It’s important to know the types of content that will resonate with them.

agfa, vintage, camera @ Pixabay

For example if a target audience is women who are in their 40s and 50s then Facebook may be more appropriate than Instagram or Snapchat.

You’ll also want to determine which platform resonates best for your company maybe it’s LinkedIn .

Because you’re trying to reach executives or maybe it’s Twitter because you have a witty personality that appeals to millennials.

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