7 Mistakes to Avoid When Developing Your Personal Brand


Did you know that 85 percent of recruiters and human resources pros in the U.S. say that a worker’s online reputation impacts their hiring decisions?

According to the same study, close to 50 percent of the survey respondents add that a solid online reputation greatly influences their decision-making.

What this means is that you need to be mindful of your personal brand. It’s not something that you want to take lightly.

Keep reading to learn not only about how to build a solid personal brand, but also about seven mistakes to steer clear of at all costs.

1. Don’t Falsify Your Personal Brand

One of the biggest mistakes you can make when developing your personal brand is falsifying things. While you’ll want to present yourself in the best light possible, you should avoid exaggerations or outright lies.

You’ll want your online brand to be authentic so that it conveys an accurate portrait of who you are as a person. Misleading people with false information is like a proverbial stick of dynamite at the foundation of your personal brand.

Learning how to properly build a personal brand will help you avoid pitfalls.

2. Don’t Use a Logo Instead of Your Face

While it might seem like a good idea to use a logo or an avatar in place of a face pic, that’s a big no-no. A professional headshot is what you need to build a personal brand. Neither a logo nor an avatar is a good substitute.

3. Don’t Forget to Offer Value

Your personal brand is, as the name suggests, yours. But that doesn’t mean that it’s all about you. Building a personal brand is also about offering value to your audience. You’ll want to create content that they can relate to. 

If your content or contributions come across as self-serving, your message may fall flat. You’ll want to create content that your audience will appreciate and share. It’s all about bringing something of value to the community.

4. Don’t Become Inconsistent

Brand development isn’t something that is done in a few days or a few weeks. It takes time. And once you’ve become established, the real work will begin.

So if you want to win over the long-term, you’ll need to be consistent. Inconsistency is something that can adversely impact your brand.

If you’re going to post something once a week, try to do it on the same day of the week and at about the same time of the day. Your audience will know what to expect and when to expect it.

If you’re not posting consistently, you’ll lose any momentum you may have generated, so provide a steady stream of content to your audience. This will be instrumental in growing your personal brand.

5. Don’t Try to Attain Fame

While you may very well eventually attract a substantial following, you shouldn’t set out to become a star. Focus on offering value by posting useful content, contributing to discussions, and being helpful.

If you become somewhat of a thought leader with some renown, there’s nothing wrong with that. It can help propel your personal brand to another stratosphere. But don’t set out to become a star just for the sake of doing so.

6. Don’t Clone Someone Else

When it comes to brand creation, you’ll want to avoid cloning someone else. You can use someone else’s brand as inspiration to help you create yours. But if you copy someone else, your brand will be derivative rather than genuine.

7. Don’t Ignore Other Influencers 

It’s a good idea to interact with other people in your vertical. Interacting with and collaborating with other influencers can help establish and grow your brand. So don’t think you have to go it alone. There’s strength in numbers.

Don’t Jeopardize Your Personal Brand

Building and maintaining a personal brand is important. It’s critical whether it relates to starting your career or taking the next step in your career.

You’ll want to ensure, however, that you do it right. So ensure you don’t make any of these seven personal brand mistakes. Avoid them at all costs.

Do you want to read more interesting content on a variety of topics? Check out other articles on our site.


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