When it comes to marketing, there are many things to consider. So many in fact that the potential seems limitless. What can you do with social media, video content, digital payments? Almost anything your heart desires is possible if you know what you’re doing. Here are ten ways from NCR Report Cards to improve your marketing with digital trends:
1) Expectations management
When people see a social media post for the first time they will respond differently depending on what they expect when they come across the post. If they are expecting something specific before scrolling down or clicking on their profile picture, then when they get there it will be too much for them and could result in a decrease in conversions.
2) Using social media solely for engagement
The culture of social media has changed so much in recent years that it’s easy to fall into the trap of using it for nothing more than consumption. If you only use social media to promote content, you are missing out on so many opportunities to connect with your customers. Once you put yourself out there, it’s easier to interact, but sometimes the best things can be found while browsing while also consuming. You also need to focus on how your brand is perceived on search engines and social platforms. Consumers are likely to research your brand and its products/services before they make their purchase decision. This means that you have to constantly seed positive opinions about your brand and remove the negative ones. In short, you need to go for online reputation management!
3) Seeing boosts in sales
Digital marketing is just getting started and will continue to grow into its full potential. Since digital marketing costs can be quite high these days, seeing sales boost is something every business should enjoy at least once in a while. One of the main reasons digital marketing works is because it allows you to focus on your target audience. Since they are able to see more of your product, you are more likely to sell something.
4) Social media posts with video
Facebook posts that include video tend to receive more engagement than those that don’t. About 50% of all videos will play with sound. This is a good way to market your products and services if you can create a unique and interesting video for people to experience while out and about. It’s easier than it used to be before the invention of smartphones and portable ways for people to record and post videos online.
5) Using social media to communicate
People are so used to communicating via digital means that it’s easy to forget about doing so in person. Social media allows you to reach out and directly interact with people at their convenience without having to go out of your way. This is an effective way of building relationships with your target audience. If you can build a dialogue or give value to them, then they’ll come back for more.
6) Using social media for customer service
Social media is great for handling service problems. Instead of having customers call you up at all hours of the day, you can work on their issues right away by responding to them instantaneously. A lot of people don’t like having to wait and they’ll do just about anything to avoid doing so.
7) Taking advantage of online contests
A lot of people who use social media are using it for recreation and entertainment. A great way to get users to engage is through promotions such as giveaways or polls. These types of contests also double as a great way to get people interested in your product or service when they want something, but don’t know how to go about getting it.
8) Getting involved with influencers
Everyone knows that this is an area where you can make a huge impact (if done right). It’s easy to get caught up in the hype for influencers, but getting involved with them is one of the easiest ways to increase your exposure. There are many different types of influencers out there these days, but some are still worth your time and attention.
9) Using social media for promoting events
Social media allows you to promote an event or event series in a highly effective way. It’s easy for people to keep up with all kinds of events so they can be reminded about them while out and about, so it doesn’t hurt to advertise your events one more time. There are so many other people trying so hard these days that it’s easy to lose the spotlight when businesses are doing everything they can just to stay afloat.
10) Using social media for research.
Although this area may be a bit unusual to some, there are plenty of advantages to using social media to research your target audience. It can allow you to gain insight into how they behave, what types of content they enjoy, and the type of things they are concerned about. Online marketing is not just about selling products or services anymore. It’s all about understanding who you are trying to market your message too and what makes them tick.
When it comes to marketing, there are so many possibilities that it boggles the mind. If you’re looking for ways to improve your marketing with digital trends, then this list should give you some great ideas on how you can do just that.